The era of lax oversight for crypto influencers is quickly coming to an end. Regulatory bodies worldwide are intensifying their focus on compliance, and the firms that use influencers as affiliates must take heed as well. For those willing to align with the law, the rewards are clear: trust, credibility,
As the crypto market matures, regulators are stepping in to bring clarity and accountability to the sector. Among these efforts is the Financial Promotions Regime, which sets strict rules on how financial products (including cryptocurrencies) are marketed. We take a look at this regime more closely with Isadora Werneck, Partner
Financial influencers, or ‘finfluencers’, have become pivotal in shaping the market, guiding investor behaviour, driving trends, and even fuelling the rise or fall of projects. However, their growing power comes with significant risks, not just for consumers but also for the firms unwittingly tied to their activities. To explore these
With great financial influencers (finfluencers), comes great responsibilities. Here’s a quick guide to help you navigate influencer partnerships while staying compliant. The Do's 1. Conduct Proper Due Diligence. Why: Doing thorough research will help you avoid influencers who might harm your brand. Not ideal. How: Check their
