“Meta, in particular, has had slower turnaround on takedown requests, sometimes taking up to six weeks.” — Lucy Castledine, FCA Financial content doesn’t just reach followers—it finds them. Whether shared by influencers or surfaced by algorithms, financial promotions spread fast. But as highlighted by the FCA in a Treasury
" Best. Guaranteed. Instant. Free." In retail banking, a single word can create real risk — not just fines, but reputational damage. And when you're producing hundreds of promotions every month, even one oversight can unravel trust built over years. The FCA intervened in 19,766 promotions in
The financial industry is evolving, and so is compliance. With the FCA increasing its enforcement on misleading financial promotions—a 97.5% rise in interventions in 2024 alone—firms must rethink their approach to regulatory oversight. Many companies have turned to AI for compliance, but not all AI solutions are
People want brands they can trust. Sadly, according to the FCA, less than 50% of UK adults have confidence in financial services. So how can you ensure that your brand is trusted by potential customers? Well, the first step is to put yourself in their shoes. Meet Your Average Joe
FCA is upping the ante and there's no getting round it. The latest report shows 19,766 financial promotions flagged in 2024—a 97.5% increase from 2023. Whether you operate in insurance, consumer credit, investments or claims, this trend is a clear warning: promotions are being flagged
In 2024 the FCA intervened in 19,766 financial promotions. That's an astounding 34x increase since 2021. And that's been accompanied by firms facing substantial fines for non-compliance, leading to reputational damage and financial losses. How do you make you're on the right side
Regulatory compliance, particularly in financial promotions, is a significant bottleneck that slows down the launch of new offerings. While compliance frameworks are necessary to protect consumers and maintain market integrity, they can also create unintended consequences—making it especially challenging for SMEs to compete effectively. AI is emerging as a
The Financial Conduct Authority (FCA) is intensifying its focus on how principal firms oversee their ARs. including ensuring financial promotions meet regulatory standards—a challenge where many firms struggle to maintain consistency. A recent FCA review of 270 firms uncovered significant shortcomings in AR oversight. But inadequate oversight doesn’t
The era of lax oversight for crypto influencers is quickly coming to an end. Regulatory bodies worldwide are intensifying their focus on compliance, and the firms that use influencers as affiliates must take heed as well. For those willing to align with the law, the rewards are clear: trust, credibility,
As the crypto market matures, regulators are stepping in to bring clarity and accountability to the sector. Among these efforts is the Financial Promotions Regime, which sets strict rules on how financial products (including cryptocurrencies) are marketed. We take a look at this regime more closely with Isadora Werneck, Partner
Financial influencers, or ‘finfluencers’, have become pivotal in shaping the market, guiding investor behaviour, driving trends, and even fuelling the rise or fall of projects. However, their growing power comes with significant risks, not just for consumers but also for the firms unwittingly tied to their activities. To explore these
Juggling spreadsheets, chasing email chains, and coordinating with marketing or business development teams—sound familiar? For compliance managers, the process of approving financial promotions (FinProms) often feels like an uphill battle. Whether it’s reviewing investment platform ads or monitoring LinkedIn posts, ensuring every piece meets FCA standards is a